Sports Management Careers
- Athletic Director
- Coach
- Compliance Officer
- Contract Manager
- Corporate Partnership Manager
- League Administrator
- Sports Analyst
- Sports Attorney
- Sports Economist
- Sports Marketing Manager
- Team Analyst
Prepare for a Dynamic Career in Sports Management at MACU
Are you passionate about sports and looking to turn that passion into a career? Mid-America Christian University offers a Bachelor of Science in Sports Management and Ethics that combines a solid business foundation with specialized sports management training. This program is an extension of our esteemed School of Business Leadership and is designed to prepare you for a dynamic career in the sports industry.
Our comprehensive curriculum covers all the essential areas of business, including marketing, finance, accounting, and management, while also delving into the unique aspects of sports management. You’ll gain expertise in the legal, ethical, and global dimensions of business, ensuring you’re well-equipped for the diverse challenges of the sports world. With the sports industry projected to grow faster than average over the next decade, there’s no better time to pursue a degree in Sports Management. Join us at MACU and take the first step towards an exciting and rewarding career in sports.
Your Future in Sports Management Starts at MACU
MACU’s Bachelor of Science in Sports Management and Ethics program provides a comprehensive education that prepares students for a thriving career in the sports industry. You’ll benefit from a curriculum that blends core business principles with specialized sports management training. Our supportive faculty, dynamic learning environment, and strong emphasis on ethical leadership ensure that you are well-equipped to meet the demands of the sports business world. Join MACU and take the next step toward a successful and fulfilling career in sports management.
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Lower Division Courses
ACCN 2103
Accounting I: Financial Accounting
This course explores fundamental accounting practices such as the accounting cycle, financial statements, journals and ledgers, accounting systems, and payroll. This course is intended for
majors and non-majors.
BUAD 1103
Introduction to Business
This course is a comprehensive introduction to business. Topics include business terminology, concepts, and functions as they relate to accounting, economics, finance, information systems, global business, management, marketing, analytics, and decision-making.
BUAD 2113
Business Software Applications
This course provides an introduction to basic computer principles such as operating systems and file management. Emphasis is focused on applications imperative to success In the business realm, and
students will demonstrate word processing, spreadsheet, and presentation software application skills through computer lab practices.
MGMT 2303
Management Principles
This course explores the basic functions of management, planning, organizing, leading, and controlling. Emphasis is placed on the development of critical thinking skills, leadership abilities, and ethical decision-making related to contemporary business environments.
MKTG 2273
Marketing Principles
This course is an introduction to the fundamental concepts and theories in the field of marketing. Students will explore how value is created, communicated, and delivered to consumers through various
marketing activities and strategies. Topics include marketing mix elements (product, price, place, promotion), market segmentation, consumer behavior, and ethical considerations in marketing.
Upper Division (Major) Courses
MGMT 3323
Human Resource Administration
Human relations and adjustment in all forms of institutional and business organizations. The course deals with such problems as proper placement of the individual, training, incentive, methods of supervision, discipline, promotion, and retirement.
ECON 2503
Survey of Economics
This course explores both microeconomic and macroeconomic topics. Students explore microeconomic topics of production possibilities, supply and demand, market structure, price elasticity, and production cost curves. The focus of macroeconomics includes GDP, business
cycles, unemployment, inflation, fiscal policy, the national debt, monetary policy, and international trade and finance.
SMGT 4223
Sports Law and Risk Management
This course provides a presentation of the basic legal system, its terminology, and its principles as applied to professional and amateur sports. Emphasis is given to identifying and analyzing
legal issues, exploring the ramifications of those issues, and limiting the liability of sports organizations.
ACCN 2203
Accounting II: Managerial Accounting
This course is a continuation of ACCN 2103 Accounting I: Financial Accounting and covers financial statement interpretation, cost volume-profit analysis, basic cost accounting, and data-driven
management decision-making. Prerequisite: ACCN 2103
SMGT 3113
Leadership and Ethics in Sports
This course examines the ethical issues sometimes encountered in sport management settings. Emphasis is placed on ethical dilemmas sports managers could encounter in the daily operation of
commercial, recreational, and educational athletic programs. In addition, students study leadership theories and practices as they relate to sports organizations and their effects on employee
motivation in an athletic setting.
MGMT 3113
Management Information Systems
This course explores how data gained from information technology supports management functions and decision-making within an organization. The focus is on the practical application of data obtained to inform decisions, rather than programming or systems design.
FINC 3403
Business Finance
An introduction to the marketing of goods and services in advanced market economics; study of the marketing mix, pricing, distributional activities, consumer behavior, and marketing research.
MGMT 4203
Managing Teams
This course focuses on the challenges of managing teams. Through a combination of theoretical ideas and practical exercises, students will explore the complexities of team behavior, learn strategies for improving team effectiveness, and develop techniques for leading teams through challenging situations.
MKTG 4253
Marketing Analytics
This course equips students with the analytical skills and tools necessary to measure, analyze, and optimize marketing performance. Focus is given to the application of data-driven techniques to solve real-world marketing problems and make informed decisions. Prerequisite: MKTG 4253 Marketing Principles
MGMT 4413
Strategic Management
This is a capstone course integrating fundamental business concepts to create management policy and formulate a strategic plan. The course uses a computer-based simulation to allow students to practice decision-making, goal-setting, and performance reporting in an authentic free-enterprise structure. Knowledge of diverse business disciplines is applied to problem-solve and evaluate managerial performance.
SMGT 3123
Sociology of Sports
This course examines diverse ways organized sports reflect and influence the values and social structures of society. Students will analyze the major political, economic, and social functions of sports in historical and cross-cultural contexts. Topics explored include women in sports,
race within sports, and the changing functions of collegiate and professional athletics.
SMGT 3313
Sports Marketing
This course prepares students with the skills necessary to address marketing issues specific to the sports industry. Topics include brand marketing in sports, athlete endorsements, sports product marketing, event promotion, and the impact of digital media on sports marketing.
SMGT 3513
Sports Fundraising and Sponsorship
This course examines skills, strategies, and techniques needed for successful revenue generation in the sports industry. Additional focus is given to corporate sponsorship and its impact on the sports
industry from a sales and marketing perspective.
SMGT 4123
Sports Facilities Management
This course is designed to provide learning experiences in managing sports facility operations, planning new sports facilities, and renovating and maintaining existing facilities. The focus on sports facilities design and management is reinforced through field study and guest lecturers.